Tight hardness of the non-commutative Grothendieck problem

We prove that for any $\varepsilon > 0$ it is NP-hard to approximate the non-commutative Grothendieck problem to within a factor $1/2 + \varepsilon$, which matches the approximation ratio of the algorithm of Naor, Regev, and Vidick (STOC'13). Our proof uses an embedding of $\ell_2$ into the space of matrices endowed with the trace norm with the property that the image of standard basis vectors is longer than that of unit vectors with no large coordinates.