This deliverable D8.6 gives an update to D8.2 - First Market Analysis, which provided an initial market analysis focusing on the overall TV industry. D8.6 presents the results of the market analysis for LinkedTV products and services and consists of two parts: an overall analysis of current and future developments in the TV and digital video market and a specific market analysis of potential LinkedTV customers and competitors. Based on the market analysis it was possible to provide a first rough estimation of the LinkedTV market potential and to position LinkedTV on the market.