This deliverable presents a comprehensive research of past work in the field of capturing and interpreting user preferences and context and an overview of relevant digital media-specific techniques, aiming to provide insights and ideas for innovative context-aware user preference learning and to justify the user modelling strategies considered within LinkedTV’s WP4. Based on this research and a study over the specific technical and conceptual requirements of LinkedTV, a prototypical design for profiling and contextualizing user needs in a linked media environment is specified.