The W3C Media Fragments Working Group is taking on the challenge to further embrace W3C’s mission to lead the World Wide Web to its full potential by developing a Media Fragment protocol and guidelines that ensure the long-term growth of the Web. The major contribution of this deliverable is the introduction of Media Fragments as a media-format independent, standard means of addressing media resources using URIs. Moreover, we explain how the HTTP protocol can be used and extended to serve Media Fragments and what the impact is for current Web-enabled media formats. We present early implementations of this technology and in particular how the LinkedTV player will handle media fragments URI.