The column store technology of MonetDB has found its way into the product offerings of all major commercial database vendors. Its pioneering role has been internationally recognized with the prestigious ACM SIGMOD Edgar F. Codd Innovation Award and ACM SIGMOD Systems Award. The market for applications empowered by these techniques provide ample space for further innovation, e.g. as demonstrated by our ongoing projects. At the same time, the landscape for major innovations remain wide open. An outlook is given in the award winning paper titled: The Researcher's Guide to the Data Deluge: Querying a Scientific Database in Just a Few Seconds.