The persistence of negative moods (sadness and anxiousness) induced by three visual Mood Induction Procedures (MIP) was investigated. The evolution of the mood after the MIP was monitored for a period of 8 min with the Self-Assessment Manikin (SAM; every 2 min) and with recordings of skin conductance level (SCL) and electrocardiography (ECG). The SAM pleasure ratings showed that short and longer film fragments were effective in inducing a longer lasting negative mood, whereas the negative mood induced by the IAPS slideshow was short lived. The induced arousal during the anxious MIPs diminished quickly after the mood induction; nevertheless, the SCL data suggest longer lasting arousal effects for both movies. The decay of the induced mood follows a logarithmic function; diminishing quickly in the first minutes, thereafter returning slowly back to baseline. These results reveal that caution is needed when investigating the effects of the induced mood on a task or the effect of interventions on induced moods, because the induced mood diminishes quickly after the mood induction.

Additional Metadata
Stakeholder Philips Research, Eindhoven, The Netherlands
Persistent URL dx.doi.org/10.3389/fpsyg.2016.01141
Journal Frontiers in Psychology
Citation
Kuijsters, A, Redi, J.A, de Ruyter, B, & Heynderickx, I. (2016). Inducing sadness and anxiousness through visual media: measurement techniques and persistence. Frontiers in Psychology, 7. doi:10.3389/fpsyg.2016.01141