2015
Revenue Management under Customer Choice Behaviour with Cancellations and Overbooking
Publication
Publication
European Journal of Operational Research , Volume 246 - Issue 1 p. 170- 185
Revenue management is the practice of pricing perishable goods to optimise revenue. A
realistic revenue management model allows overbooking and incorporates customer buying
behaviour and cancellations. The latter is motivated by our research using real data, which
shows that for a hotel a large proportion of the reservations are cancelled. However, existing
revenue management models do not take both cancellations and customer choice behaviour
into acount. We propose a revenue management model which takes cancellations into account
in addition to both overbooking and buying behaviour of customers. This model is based on
the customer choice model introduced by Talluri and Van Ryzin. We model the customer
choice cancellation model as a Markov decision process and propose a dynamic programming
formulation to solve the problem. The state space and action space of the problem are too
large, such that the problem is intractable to solve for all practical purposes. Therefore we
propose two heuristics, each appropriate in a dierent setting. Numerical results show that
that the heuristics perform well and the customer choice model without cancellations does
not. Moreover, we provide a parameter estimation method based on Newman et alii.
This estimation method is fast and provides good parameter estimates, such that the model
can well be applied in practice.
Additional Metadata | |
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North-Holland | |
doi.org/10.1016/j.ejor.2015.04.014 | |
European Journal of Operational Research | |
Organisation | Stochastics |
Sierag, D., Koole, G., van der Mei, R., van der Rest, J.-P., & Zwart, B. (2015). Revenue Management under Customer Choice Behaviour with Cancellations and Overbooking. European Journal of Operational Research, 246(1), 170–185. doi:10.1016/j.ejor.2015.04.014 |