2007-05-01
Dynamics of bid optimization in online advertisement auctions
Publication
Publication
Presented at the
International World Wide Web Conference , Banff, Alberta, Canada
Additional Metadata | |
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Market models (auctions, bargaining, bidding, selling, etc.) (msc 91B26) | |
Logistics (theme 3) | |
ACM | |
C.L. Williamson , M.E. Zurko , P.F. Patel-Schneider , P.J. Shenoy | |
International World Wide Web Conference | |
Organisation | Networks and Optimization |
Borgs, C, Chayes, J, Etesami, O, Immorlica, N.S, Jain, K, & Mahdian, M. (2007). Dynamics of bid optimization in online advertisement auctions. In C.L Williamson, M.E Zurko, P.F Patel-Schneider, & P.J Shenoy (Eds.), Proceedings of the 16th International Conference on World Wide Web, WWW 2007 (pp. 531–540). ACM.
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